Despite the huge public budget effort (6.000M€/year) for road pavement maintenance, the European road network (5.5M km) is not in an acceptable condition. Current pavement maintenance strategies are mainly based on corrective maintenance which is both financially and environmentally inefficient. In order to implement a predictive maintenance strategy based on lower-cost preventive operations, a new approach is needed. PAV-DT is a disruptive technology that can be installed in any customer vehicle. This allows converting such vehicles into a very low-cost real-time pavement inspection equipment. Additionally, advanced algorithm, cloud-based platform allows the customers to access the latest information on pavement conditions as well as when and where to apply required actions. The PAV-DT consortium is formed by APPLUS (Spain), BECSA (Spain), MINDS&SPARKS (Austria), MICRO-SENSOR (Germany) and IMM-UPV (Spain). A Joint Venture for commercial exploitation through a Product-as-a-service business model is planned. Revenues above 38.8M€, with and associated profit of 25.5M€ and the creation of 52 new highly qualified jobs with further 746M€ of savings are expected within the first 3 years.